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Help Center › Best Practices › Identifying Buying Intent
Identifying Buying Intent
The key to using ThreadSignals effectively isn’t just tracking keywords—it’s recognizing buying intent within the posts you collect.
Buying intent refers to how likely a person is to make a purchase or take action based on what they’ve written.
By learning to spot these signals, you can focus on leads that are ready to convert instead of wasting time on casual discussions.
1. What Buying Intent Looks Like
Posts with high buying intent often share a few common traits:
The user clearly states a need (“Looking for someone to design a logo”).
They ask for recommendations or help (“Anyone know a good accountant?”).
They describe a specific problem they want solved (“My Google Ads aren’t converting”).
They mention a budget, timeframe, or urgency (“Need a web developer this week”).
These are the posts most worth engaging with—they show motivation and immediate opportunity.
2. Low Buying Intent vs. High Buying Intent
Not every post your Signal captures will indicate a purchase-ready lead.
Here’s a quick comparison:
| Type | Example | What It Means |
|---|---|---|
| Low Intent | “How does SEO work?” | The user is learning, not ready to buy. |
| Medium Intent | “Best SEO tools?” | They’re exploring options but not hiring yet. |
| High Intent | “Need help with SEO for my business” | They’re ready for a solution—ideal outreach target. |
By focusing on medium and high-intent posts, you’ll maximize both your time and your credit value.
3. How ThreadSignals Helps Identify Intent
ThreadSignals automatically highlights keywords within each collected post.
These highlighted phrases make it easy to spot buying signals—such as “need,” “looking for,” or “recommend.”
You can also manually scan the post’s comment preview or click View Comment to see the full context.
The more action-driven language you see, the higher the intent.
4. What to Do Once You Spot High Intent
Once you find a strong lead:
Click View Lead to open the post on Reddit (or the source platform).
Craft a reply that provides real value before offering your service.
Be conversational and avoid dropping direct links on your first message.
If they seem interested, offer to move to private messages to continue the discussion.
Pro Tip
Use the search bar in your Posts tab to find words like “hire,” “need,” or “recommend.”
This instantly surfaces the highest-intent posts your Signals have captured—perfect for quick outreach sessions.
