Top Buyer Intent Signals Agencies Should Track in 2025
Why Buyer Intent Matters More Than Lead Volume
In 2025, agencies don’t lose deals because of weak proposals — they lose deals because they talk to prospects too early or too late.
Buyer intent is the missing layer between:
- Random outreach
- And revenue-generating conversations
Instead of asking “Who should we contact?”, high-performing agencies ask:
“Who is already thinking about buying?”
Below are 10 buyer intent signals agencies should actively track — and how modern AI tools help surface them faster.
1. Public Problem Statements in Online Communities
When someone openly describes a problem, they’re not browsing — they’re seeking direction.
What This Looks Like
- “We’re struggling with X — what’s the best solution?”
- “Has anyone solved this problem before?”
Platforms like Reddit and Quora are full of these conversations, which is why conversation monitoring tools matter.
2. Tool Comparison Questions
Comparison posts signal late-stage intent.
Examples
- “Tool A vs Tool B — which is better?”
- “Alternatives to X?”
These users are close to making a decision.
3. Frustration With Existing Providers
Complaints reveal switching intent.
Why It’s Powerful
People dissatisfied with current tools or agencies are already open to change — they just need a better option.
4. Requests for Recommendations
Recommendation requests combine urgency with trust.
Why Agencies Should Pay Attention
Buyers asking peers for advice are already validating options.
5. Repeated Questions About the Same Problem
When someone asks follow-up questions, intent deepens.
What It Signals
- Budget planning
- Stakeholder involvement
- Evaluation mode
6. Mentions of Deadlines or Pressure
Time pressure equals purchase pressure.
Examples
- “Need to fix this fast”
- “Launching next month”
7. Budget or Pricing Mentions
The moment pricing comes up, the conversation shifts.
Why It Matters
Buyers discussing cost are no longer researching casually.
8. Migration or Switching Discussions
“Moving away from” is stronger than “looking for.”
9. Peer Validation Requests
Buyers often want reassurance before committing.
10. Follow-Up Engagement on Threads
Active engagement signals seriousness.
How Agencies Can Track These Signals at Scale
Manually tracking intent across platforms doesn’t scale.
This is where ThreadSignals helps by scanning Reddit and Quora for conversations tied to specific keywords — allowing agencies to spot real buying signals early without hours of research.
Final Thought
Intent-first agencies don’t chase leads — they respond to demand.
Want to identify buyer intent before your competitors do?
Join the ThreadSignals waitlist and start discovering real conversations that turn into warm leads.